Kraft: What the fuck happened to my ranch dressing?

Every since my childhood I have been mesmerized by the power of ranch dressing, and it's versatility. I mean let's be serious... You can put ranch on every damn thing, from salads, to fries, to burgers, to pizza, the applications are simply ENDLESS.

Well, for some reason the people over at Kraft foods decided to bring the joy of ranchites world wide to a end, when they announced they had changed to a "natural recipe." Now, most of us would think, OK whatever that's great because now it will taste better, ha, Kraft pulled the rug out from under your ass!

I am going to keep this as simple as possible... This shit is NASTY as hell, and not in a nasty ranch type of a way, but in a WHAT THE FUCK IS THIS, type of way. I mean the stuff taste nothing like ranch at all. It taste more like Miracle whip with lots of vegetable oil in it. The sad thing is, that the good people over at Kraft show no interest at all in changing the recipe back. I say this because, I went to there message board to write a complaint, only to find that thousands upon thousands have been complaining about the new recipe to no avail. And wait, the kick is, if you call the Kraft hot-line to complain they will send you a coupon for a free bottle of ranch dressing. Talking about a company that is out of touch and soon to be in trouble. I dont play that shit, because I will politely go to the store and change brands.

- J

To V or not to V?

Before I begin this post let me be clear in saying: the following is only MY opinion and in no way is it an effort to sabotage or change anyone's mind set on purchasing V-Magazine.

Ok, well I have been what I guess you can call a "subscriber" to the fashion magazine, V, since spring of 2008. However, because of mismanagement with the good people over at V it took me more than 5 months to receive the mammoth of a magazine.

Before taking the virginity of my first issue of V, which was titled, " By the grace of Goude", and featured legendary model, Grace Jones, on the cover, I realized that most of V's impressiveness was held in it's size alone. Finally, I broke the protective seal and pulled back the first page, and then I flipped to the next, and the next, and I began to realize: The magazine is just mostly adverts. Now, don't get me wrong, it does contain some articles most of which I found to be largely uninteresting.

Needless to say, the best part of the magazine has continued to be the spread the correlates with the cover. And everything else just tends to be, well, just everything else, with most of the adverts repeating from issue to issue. As for the current issue that I have just received (winter 2009-10) I dont even know what is in it, because I have developed the habit of just throwing them into a decorative pile beside my computer.

So, the verdict is in, V magazine is a conversation piece insofar as your speaking to someone who has never seen a magazine it's size before. However, the conversation stops there, with it's innards being largely redundant, and it's centerfolds being just OK, once you have talked about this magazine once, there is simply no need to speak of it again. Ultimately, it's a foreign magazine that has taken on the face of just another boring American magazine.

NOT to V!


- J

Editorial by Hedi Slimane

Hedi Slimane's work has been, and continues to be a major inspiration in my development as a artist. Her black and whites are nothing short of astonishing. The contrast of her black and whites can only be described as extreme, yet some how she manages to balance the transitions from light to dark in a harmonious fashion.
Her skillful use of the tones black, white, and gray stand proof to the saying that, sometimes a black and white image can say so much more than the equivalent in color.





































































- J